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IndyCar's stream dream

Page 1 of 2 The Verizon IndyCar series captured something fresh and unexpected with its live streaming presentation of Fernando Alonso's test last week at the Indianapolis Motor Speedway. And now it wants more. The broadcast-style production, distributed free through YouTube, Facebook and other online outlets, showered the series with domestic and international audiences that dwarfed its normal Nielsen rating returns on cable television. Many new fans of the series were created during the six-hour event, and in the days that followed, a common sentiment was expressed: Trust in the power of free live streaming. Having seen the vast potential and reach of online streaming with Alonso,...
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