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'Loki the Wolf Dog' to sponsor Pigot for Long Beach

Loki the Wolfdog, an Instagram star with over 1.4 million followers, will serve as primary sponsor for Spencer Pigot's No. 20 Ed Carpenter Racing entry for this weekend's Toyota Grand Prix of Long Beach, in a partnership with Rising Star Racing. Loki's outdoor adventures are documented by his owner Kelly Lund on Instagram at @Loki_the_wolfdog, and the pair have found success as authentic social media influencers. The list of brands they have been contracted to work with include Google, REI, The North Face, Toyota and Mercedes. Rising Star Racing, a racing outreach and mentorship program for selected young American open-wheel drivers, identified the value of connecting Loki's thrill-seeking...
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