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Toyota ends Grand Prix of Long Beach title sponsor deal
Toyota's 44-year-long title sponsorship deal with IndyCar's Grand Prix of Long Beach has been axed. Toyota Motor North America announced that it would not renew the long-running deal, but gave no reason for the decision. The Japanese automobile giant has been associated with the famous annual street race since 1975. 'We have had a phenomenal relationship with Toyota for 44 years, a record in the racing world,” Jim Michaelian, president and CEO of the Grand Prix Association of Long Beach, stated. 'In recent discussions, however, Toyota has elected not to renew as the title sponsor. 'This has now opened up an opportunity to identify a new title partner. Coming off a very...
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