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IndyCar and USA Today form marketing partnership
IndyCar and the USA TODAY Sports Media Group announced today that they have entered into a multi-year official marketing relationship that will make USA TODAY Sports and its affiliated properties a preferred marketing partner of IndyCar in the U.S. As part of the agreement, IndyCar and its official sponsors will have the ability to work closely with the Sports Media Group on targeted and effective advertising opportunities as well as develop IndyCar-themed special sections over the course of each year of the agreement. "IndyCar is one of the premier sports properties in the world and we're thrilled to be able to partner with them," said Dave Morgan, President, USA TODAY Sports...
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